Welcome to Sunny Fit Wear (“we”, “us”, or “our”) at activecoastwear.com. We’re stoked you’re here to shop for your favorite surf gear, and we want you to know that protecting your privacy is as important to us as designing quality boardshorts that withstand the toughest waves.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read it carefully – it’s shorter than the lineup at your favorite break!

1. Who We Are

Sunny Fit Wear is your go-to online surf shop based in Macknade, Australia, serving wave riders worldwide (except some remote areas). We specialize in:

  • High-performance boardshorts and surf apparel
  • Durable backpacks and beach accessories
  • Quality gear for grommets (Kids Surf Shop)
  • Stylish coastal wear for the entire family

2. Information We Collect

Like checking the surf report before paddling out, we only collect what we need to give you the best shopping experience:

Personal Information You Provide:

  • Order Details: Name, email, shipping/billing address, phone number – just what we need to get your gear to you
  • Payment Info: Credit card details (processed securely via SSL encryption – we never store full card numbers)
  • Account Info: If you create an account, we’ll store your login details and order history
  • Communications: Emails or messages you send our customer crew

Automatically Collected Information:

  • Device & Usage Data: IP address, browser type, pages visited (like checking which boardshorts are getting the most attention)
  • Cookies & Tracking: Small data files that help our site work smoothly – more on these below

3. How We Use Your Information

We use your data responsibly – just like we design our gear to respect the ocean:

  • Process Orders: To get your surf gear from our warehouse to your doorstep
  • Customer Service: To answer your questions faster than a set wave
  • Improve Our Site: To make shopping as easy as catching a waist-high wave
  • Marketing (with consent): To send you news about epic new products and deals
  • Security: To protect against fraud and keep your data safer than your valuables in our waterproof backpacks

4. Sharing Your Information

We don’t sell your data – that’s not our style. We only share when necessary:

  • Shipping Partners: Courier services need your address to deliver your gear
  • Payment Processors: Secure services like Visa, MasterCard, and PayPal handle transactions
  • Legal Requirements: If required by law (like a big wave you can’t avoid)

5. International Data Transfers

Since we ship globally (except some remote areas), your data might cross borders. We ensure it’s protected with standard contractual clauses or other safeguards.

6. Data Security

We protect your information with the same dedication we put into our saltwater-resistant designs:

  • SSL encryption on all transactions
  • Regular security audits
  • Limited employee access to your data
  • Secure payment processing (we never store full credit card details)

7. Your Rights (Because You’re the Captain of Your Data)

Depending on where you live, you may have rights to:

  • Access the personal data we hold about you
  • Correct inaccurate information
  • Request deletion of your data (with some exceptions)
  • Opt-out of marketing communications
  • Restrict or object to certain processing
  • Data portability (get your data in a usable format)

To exercise these rights, email us at [email protected].

8. Cookies & Tracking Technologies

Our site uses cookies – not the edible kind, but small files that help:

  • Remember what’s in your cart (so you don’t wipe out mid-session)
  • Understand how surfers use our site to improve it
  • Show relevant products (like suggesting a hoodie when it’s chilly)

You can manage cookies in your browser settings, but some features might not work as smoothly.

9. Children’s Privacy

Our Kids Surf Shop is for everyone, but we don’t knowingly collect data from children under 16 without parental consent. Parents, if you think your grommet has given us info, let us know and we’ll sort it.

10. Changes to This Policy

Like surf conditions, our policy may change occasionally. We’ll post updates here and update the “Last Updated” date. Big changes? We might send you a message – if you’ve opted in.

11. Contact Us

Questions about your privacy? Our customer crew is always happy to help:

Email: [email protected]

Mail: 6 Cedar Street, MACKNADE, AU 4850

Thanks for trusting Sunny Fit Wear with your surf style needs. Now that you know your data is safe, why not catch your next wave of coastal fashion?